Door-to-Door Recruiting

The Chestnut Hill Community Association in New York plans to reverse a downward trend in membership.

In order to generate more revenue, the Chestnut Hill Community Association will undertake several new measures to attract new members in the upcoming months the organization announced at its June monthly meeting.

“We’ve had a ten percent decrease in membership over the last three years,” said board member Mike Chomentowski. “We’re not doing a good job of getting new members or keeping the ones we have.”

The new membership push comes as part of multi-pronged strategy to generate more revenue for the organization.

At the end of 2012, the Chestnut Hill Community Association faced a $20,000 budget gap that it closed by borrowing revenue from the Chestnut Hill Local.

The association is now seeking to find new revenue streams to repay that money.

“We need to focus on new resident outreach,” Chomentowski said. “There have been 250-300 new residents in the area in the last 12 months.”

Chomentowski said that he and several other board members will be going door to door to try to recruit new members.

“We’re going to give them a temporary membership card, so that they can see the benefits of belonging,” Chomentowski said.

Chomentoski added, “We’ve been neglecting new people, and that needs to change.”

How does your association recruit?  Add your thoughts in the comment section.

 

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