Shrinking focus, not motivation, is undermining productivity.
By Ashley C. Jordan Ph.D. for Psychology Today
Attention spans have systematically shrunk across time.
This is reflected in changes in how we consume media. In 1986, song intros for Billboard’s Top 100 averaged at 23 seconds before vocals began. By 2015, the average intro had shrunk to an average of five seconds. This is a reduction of more than 78 percent. Similarly, TV show intros also got shorter, reflecting viewers’ decreased attention spans. As an example, the show Bewitched, highly rated in the late 1960s, had an intro of 45 seconds. In contrast, Young Sheldon, the highest-watched comedy in 2020, has a show intro of 20 seconds—less than half the length.
Researchers have studied this huge change in attention span at work. In 2004, the average time spent on any screen before task-switching was 2.5 minutes. By 2012, it was only 75 seconds. Since 2020, it’s about 47 seconds. It makes you wonder how we get anything done at work.
Enter the Age of AI
A recent study found that 74 percent of Gen Zs (those born between 1995 and 2006) and 77 percent of millennials (those born between 1983 and 1994) “believe Generative AI will impact the way they work within the next year.” Importantly, these groups are generally optimistic about that impact. More than three-quarters report that AI “has improved the quality of their work (78 percent of Gen Zers and 82 percent of millennials), and that it has helped to free up their time and improved their work/life balance (77 percent of Gen Zers and 73 percent of millennials)” (Deloitte, 2025).
Many say artificial intelligence has helped with simplifying routine tasks to improve efficiency and productivity, which allows them more time to focus on strategic work, and report that it has enhanced creativity and innovation.
So how can we harness the powers of AI to help offset our shrinking attention spans at work?
Redesign Workflows for Depth
AI is great at handling shallow work and can help to free up time for work that requires more critical thinking or creative abilities. For instance, lean into using AI to help create agendas, summarize key takeaways from meetings, or create first drafts of routine reports. While AI should always be double-checked and not relied on for a final draft, it’s a great time-saver for rote tasks. This allows you to block your time for longer chunks of deep work that requires creative problem-solving or strategic thinking.
Use AI to Protect Focus Time
Attention spans easily die a death of a thousand pings. Constant interruptions make it impossible to do any deep work. How many of us have ended the day feeling like we were constantly busy and “doing things” only to realize that none of the things that really mattered were accomplished? This is the difference between what’s urgent (e.g., constant pings, emails, and interruptions) versus what’s important (often larger projects or tasks that require sustained attention).
AI can help with that. If you’re having trouble distinguishing urgent tasks from important ones, feed your to-do list into AI and have it help create a schedule. Then, use AI to block deep work time across calendars so you aren’t being constantly interrupted from email, Slack, or other workplace communications. Constant task-switching lowers productivity and erodes attention. With fewer interruptions, you’re able to focus on more high-value work.
Retrain Attention as a Workplace Skill

Source: Chitokan/Pexels
Focus isn’t a fixed trait—it’s a skill you can build. Treat focus like your fitness goals: Consistency matters more than intensity. Set a timer for 30 minutes and stick to one deep work task at that time. When the timer goes off, you can reward yourself with a little break or reset it for another 30 minutes if you’re in a flow state. Not only will the timer help to give you a manageable goal, but it also gives you permission to task-switch when it goes off (checking email, grabbing a coffee, etc.).
Over time, you can work to increase the timer to 40 minutes, 50 minutes, an hour, or more. With practice, you will train yourself to dive straight into the task at hand rather than being pulled in many directions.
AI can help you accomplish this. AI tools can act as smart focus timers, gently nudging you when it’s time to start, break, or reset. They can also reduce cognitive friction before you begin by summarizing what you worked on last, outlining next steps, or helping you decide which task deserves your attention during your focus block. By lowering the mental effort required to get started, AI makes it easier to build and sustain attention across time.
Measure Results, Not Responsiveness
In many workplaces, busyness can be mistaken for productivity. The smart boss will shift attention toward outcomes (i.e., what got accomplished) rather than how quickly someone responds to an email or a ping. AI can help to track progress, summarize milestones, or highlight achievements so you can focus on results instead of constant activity. This reduces the pressure to always be “on” for employees and allows for deeper, distraction-free work.
Use AI to Spark Creativity, Not Replace It
AI is great for helping to generate new ideas or offer fresh perspectives. Just don’t fall into the trap of letting it do the thinking for you. People fatigue faster in the “blank page” stage of work. Use AI for brainstorming multiple perspectives or solutions, which the team can discuss and refine. Have it offer brainstorming prompts, reducing cognitive load while expanding options. Instead of feeling that attention is thinly spread, you can channel it into deeper, more creative outputs.
AI can be polarizing, but it doesn’t have to be the enemy. While tasks may shift, organizations will always need humans. When used thoughtfully and intentionally, AI can help people work more efficiently and create space for the work that benefits most from human judgment, creativity, and connection. With the right approach, AI can be part of the solution to shrinking attention spans at work.









