North Carolina CMCA Commercial

North Carolina will be the testing ground for a new branding initiative in support of the CMCA credential.  The purpose of the branding campaign, a key program initiative of the current CAMICB Board of Commissioners, is to increase awareness of the CMCA credential as an indicator of professionalism in the field of community association management.  In North Carolina the campaign is focused on identifying tactics which will raise awareness of the credential – and the value of the credential – among key stakeholders, including volunteer community leaders and their fellow homeowners, management companies, legislators and regulators, non-credentialed managers, and current credential holders.

Among the tactics being tested in North Carolina over a four month period – March-June, are carefully targeted cable television advertising, web ads, media relations and enhanced use of existing internet search tools.  North Carolina was selected as a test state for a number of reasons, including the number and variety of common interest communities in the state, a strong professional management community, and a relatively high level of awareness of the common interest community model among legislators and regulators.

Check out the television spot by following the link: https://www.dropbox.com/s/btexnzx6dxph3il/CMCA%20North%20Carolina.mov

CAMICB welcomes comments on the project from managers working in North Carolina.  Comments may be emailed with the subject line “CMCA Branding Campaign” to info@camicb.org.  Your active engagement in this effort will be appreciated.

 

This entry was posted in CMCA by CMCA ~ The Essential Credential. Bookmark the permalink.

About CMCA ~ The Essential Credential

CAMICB is a more than 25 year old independent professional certification body responsible for developing and delivering the Certified Manager of Community Associations® (CMCA) examination. CAMICB awards and maintains the CMCA credential, recognized worldwide as a benchmark of professionalism in the field of common interest community management. The CMCA examination tests the knowledge, skills, and abilities required to perform effectively as a professional community association manager. CMCA credential holders attest to full compliance with the CMCA Standards of Professional Conduct, committing to ethical and informed execution of the duties of a professional manager. The CMCA credentialing program carries dual accreditation. The National Commission for Certifying Agencies (NCCA) accredits the CMCA program for meeting its U.S.-based standards for credentialing bodies. The ANSI National Accreditation Board (ANAB) accredits the CMCA program for meeting the stringent requirements of the ISO/IEC 17024 Standard, the international standards for certification bodies. The program's dual accreditation represents compliance with rigorous standards for developing, delivering, and maintaining a professional credentialing program. It underscores the strength and integrity of the CMCA credential. Privacy Policy: https://www.camicb.org/privacy-policy

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