North Carolina will be the testing ground for a new branding initiative in support of the CMCA credential. The purpose of the branding campaign, a key program initiative of the current CAMICB Board of Commissioners, is to increase awareness of the CMCA credential as an indicator of professionalism in the field of community association management. In North Carolina the campaign is focused on identifying tactics which will raise awareness of the credential – and the value of the credential – among key stakeholders, including volunteer community leaders and their fellow homeowners, management companies, legislators and regulators, non-credentialed managers, and current credential holders.
Among the tactics being tested in North Carolina over a four month period – March-June, are carefully targeted cable television advertising, web ads, media relations and enhanced use of existing internet search tools. North Carolina was selected as a test state for a number of reasons, including the number and variety of common interest communities in the state, a strong professional management community, and a relatively high level of awareness of the common interest community model among legislators and regulators.
Check out the television spot by following the link: https://www.dropbox.com/s/btexnzx6dxph3il/CMCA%20North%20Carolina.mov
CAMICB welcomes comments on the project from managers working in North Carolina. Comments may be emailed with the subject line “CMCA Branding Campaign” to firstname.lastname@example.org. Your active engagement in this effort will be appreciated.