E-mail Marketing

E-mail Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%

Most e-mail messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive – the crowded “Trash” folder?

Daniel Burstein, Director of Editorial Content, MECLABS, is hosting a webinar that will walk through three common errors research has identified as damaging to conversion. He will help you determine if you are making these errors, and how you can overcome them.

During the webinar, Daniel will share a case study from their labs, showing how he fine-tuned an email offer. Making relatively small and easy changes, our research analysts overcame these common mistakes, and drove a three-digit increase in clickthroughs as a result.

NBC-CAM is offering FREE registration for this webinar.  Register now!  This webinar is sponsored by Lyris who hosts the NBC-CAM listservs.

Date:  Thursday, September 27, 2012

Time:  1:00 p.m. EDT

Duration:  1 hour

Hosts:  MarketingSherpa

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About CMCA ~ The Essential Credential

CAMICB is a more than 25 year old independent professional certification body responsible for developing and delivering the Certified Manager of Community Associations® (CMCA) examination. CAMICB awards and maintains the CMCA credential, recognized worldwide as a benchmark of professionalism in the field of common interest community management. The CMCA examination tests the knowledge, skills, and abilities required to perform effectively as a professional community association manager. CMCA credential holders attest to full compliance with the CMCA Standards of Professional Conduct, committing to ethical and informed execution of the duties of a professional manager. The CMCA credentialing program carries dual accreditation. The National Commission for Certifying Agencies (NCCA) accredits the CMCA program for meeting its U.S.-based standards for credentialing bodies. The ANSI National Accreditation Board (ANAB) accredits the CMCA program for meeting the stringent requirements of the ISO/IEC 17024 Standard, the international standards for certification bodies. The program's dual accreditation represents compliance with rigorous standards for developing, delivering, and maintaining a professional credentialing program. It underscores the strength and integrity of the CMCA credential. Privacy Policy: https://www.camicb.org/privacy-policy

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